Pourquoi Pas supports a strong and distinctive philosophy: Why not?
A tailored approach
At Pourquoi Pas, we begin and meet our clients there where they are. The focus is on them and their needs.
We believe in the power of open-ended questions. Open-ended questions are exploratory and generative. They are extremely useful because they enable the individual to gain clarity, greater self and situational awareness and uncover blockers. They help shed light on triggers and more.
Pourquoi Pas’ bench of coaches offers different types and styles of coaching:
‘If the path you are on is inconsistent with who you are, change paths boldly or one small step at a time.’
– Mimi Moore, Founder & Executive Coach
Born out of that desire was the bold decision in 2017 to establish her own coaching and consulting, client-focused boutique ﬁrm called exeCoaching International.
Undaunted by the pandemic and closed borders, Mimi reached out to individuals around the world – building a clientèle based across Canada and the United States, Europe, South Africa and Asia.
At every turn, Mimi asked her clients whose dreams felt unrealistic or unattainable, “why not?”
The rhetorical question, Pourquoi Pas in French, enabled clients to pause and reﬂect, imagine and dream, pivot and then take the bold decisions and necessary steps – big or small – to manifest life-long aspirations with meaning and purpose.
In five short years, Mimi realized the incremental but transformational impact she and her team were having on their clients all over the world by starting with that one simple question. Why not?
The ethos of the company evolved. It emerged with greater clarity and purpose.
By 2022, the time was right to change its name to Pourquoi Pas Coaching International to better reflect its raison d’être, its playful yet meaningful purpose: to inspire others to boldly and creatively design their best possible life at work, at home and at play.
Today, Pourquoi Pas has clients all over the world and continues to expand with its message of change imbued with possibility and hope.
If you are interested in joining our team, reach out firstname.lastname@example.org
Meet the team
Pourquoi Pas, headed by founder Mimi Moore, is an established group of international thought leaders — informed opinion leaders, consultants and the go-to people in their fields of expertise.