Mimi Moore

B.A., LL.B., LL.M., ACC

Mimi Moore is a lawyer, an entrepreneur and a strategic adviser. She is an executive coach, Founder and CEO of Pourquoi Pas Coaching International — a boutique coaching, consulting and advisory firm that offers tailored services to organizations, and to current and aspiring c-suite executives around the world.

As an executive coach, Mimi provides a confidential coaching environment, free of judgement, where clients are encouraged to articulate their values, explore ideas, discover, learn and grow.  Clients gain clarity, insight and greater self awareness that support a style of leadership that is consistent with their core values – enabling them to push their executive performance to greater heights.

Mimi is an authentic leader who uniquely blends a dynamic style with an empathetic ear. The value she brings to her clients is derived from the awareness and insight she has gained throughout her career spanning over 25 years in both the public and private sectors.

Mimi is accredited as an Associate Certified Coach and is a member of the International Coach Federation; she is also a valued contributor of the Forbes Coaches Council and is the Co-Founder of the Canada-UK Emerging Leaders Program.

Mimi is actively engaged in her community and beyond. In 2021-22, she was a contributor to the Mentoring Women in Business Program at The Cherie Blair Foundation where she acted as one of their valuable mentors – mandated to foster relationships that support women entrepreneurs in low- and middle-income countries, and help close the global gender gap in entrepreneurship.  

Mimi is also the Chair of The Rolling Barber — a local, not-for-profit charitable organization that offers grooming services to people experiencing homelessness in the streets of Canada’s National Capital Region. She is a founding member of Women for Mental Health of the Royal Ottawa Hospital.  As a former host mom, Mimi now acts as a regional development and outreach ambassador for AFS Canada — a not-for-profit, international organization that promotes intercultural and educational youth exchange experiences around the world in an effort to create more just, peaceful, inclusive and interconnected societies globally.  She has served on the Board of Directors for UNIFEM Canada being the United Nations Development Fund for Women. She has also served as Chair of the Board for NoStigmas.org Canada — a not-for-profit, international organization that aims to eliminate stigmas attributed to individuals whose lives are affected by mental illness and suicide.  Mimi has been the Chair of the Governance and Risk Committee of the Board of Directors for the Ottawa Safety Council – a local, not-for-profit organization that promotes road and pedestrian safety.​

Mimi loves coffee and chai lattes in the morning and bonfires at night.  She loves to read and write, run, travel, sail, dive and laugh!  She currently lives in Chelsea, Québec (Canada) where she enjoys the great Canadian outdoors with her partner & best friend Ryan, and 3 of their 6 active — and wickedly funny — kids!​

Reach out to mimi@pqpci.com 

Go confidently in the direction of your dreams. Live the life you've imagined.

Henry David Thoreau

Mimi is impactful. She is smart, savvy and intuitive. She is compassionate yet she embodies and exudes a certain je ne sais quoi – a vibrant and infectious joie de vivre. I love working with her. She is inspiring and supportive. She helps me see things in ways I simply could not in the past. If you get an opportunity to work with her, do not pass it up. You won’t regret a single minute.

Senior executive, engineering firm, California, USA


Pourquoi Pas, formerly exeCoaching International, helps individuals and organisations meet their challenges by discovering, inspiring and liberating human potential through change.

Pourquoi Pas works with you, using our creative discovery process and consulting framework, to help release your full leadership potential.

‘We believe change
is worth changing for.’

– Mimi Moore, Founder and Executive Coach

‘Overcoming a leadership challenge — or any other life hurdle for that matter — in a rapidly changing and fluid environment can be daunting at best. At Pourquoi Pas we accompany clients on their journey.’

– Mimi Moore, Founder and Executive Coach


Our programs

Helping individuals and organisations meet their challenges by discovering, inspiring and liberating human potential through change.


‘Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.’
– Rumi


If you are interested in joining our team of coaches:


Mimi Moore

Formerly exeCoaching International, to learn more:


To see our programs click below: