Martin Robichaud

B.A., M.Ed., ACC

Martin is a dynamic executive coach who has a rich background in education and international market development. He has focused the majority of his career in the field of post-secondary education, student recruitment, coaching and mentoring at all levels of organizations.

Having traveled around the world for work and leisure, he has visited over 35 countries and brings his world-class intercultural and collaborative approach to his coaching. Having completed a Masters of Education in Leadership, Evaluation, Curriculum and Policy Studies, Martin offers a practical yet personal approach to his sessions which are grounded in academic theory.

Through his studies and professional experience, Martin is knowledgeable and has experience working with school boards, colleges and universities in Canada and abroad. He has completed a leadership, mentoring and coaching program for managers at the University of Ottawa, and this helped to further develop his listening, leadership, communication and collaboration skills. Martin is a FLOW certified coach and is also a member of the International Coaching Federation (ICF). He listens to his clients with empathy and compassion and accompanies them on their personal and professional journey.

Martin is fully bilingual in English and French, loves to work with his clients in the language of their choice.

Martin volunteers as the Vice-Chair of The Rolling Barber, a non-profit organization in Canada’s National Capital region that offers free hair and beard services to people experiencing homelessness and others in need.

Martin has taught piano for many years.  He is a proud supporter of creative arts in all forms, such as musicals, concerts, literature, and museums.

In his spare time, Martin enjoys spending time with his partner John and their corgi Hachi, going for walks, cooking, puzzling, travelling, and catching-up on the latest shows on Netflix.

Reach out to 

If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.

Antoine de Saint-Exupéry

Martin is an excellent coach, he quickly creates a bond of trust and gets to the heart of the matter, he listens to his clients' needs! Thank you Martin.

Associate Director, Government of Canada


Pourquoi Pas, formerly exeCoaching International, helps individuals and organisations meet their challenges by discovering, inspiring and liberating human potential through change.

Pourquoi Pas works with you, using our creative discovery process and consulting framework, to help release your full leadership potential.

‘We believe change
is worth changing for.’

– Mimi Moore, Founder and Executive Coach

‘Overcoming a leadership challenge — or any other life hurdle for that matter — in a rapidly changing and fluid environment can be daunting at best. At Pourquoi Pas we accompany clients on their journey.’

– Mimi Moore, Founder and Executive Coach


Our programs

Helping individuals and organisations meet their challenges by discovering, inspiring and liberating human potential through change.


‘Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.’
– Rumi


If you are interested in joining our team of coaches, write to us at

Mimi Moore

Formerly exeCoaching International, to learn more contact us now at

To see our programs click below: