Elly Saidi


“I bring rich life experiences garnered through a vast array of professional and personal ventures. With compassion and presence, I create a safe space for you to explore, learn, and stand in your own greatness. Through our journey together, you’ll experience personal transformation that will unlock new insights, and bring fulfillment and alignment to your life and career.”

Elly is accredited as an Associate Certified Coach and member of the International Coach Federation.  Elly has over 25 years of experience in business management, real-estate development, and as an executive/life coach.  She is the Founder and Director of United World Voices – a Canadian, not-for-profit charitable organization dedicated to improving the lives of vulnerable individuals and communities.

Their programs support education, basic health initiatives, and secure livelihoods through life skills and vocational training. United World Voices focuses on the whole individual as well as the community with integrated programs to create the conditions for long term, sustainable impact.  Since its inception, United World Voices programs have benefitted thousands of youth, many of whom identify as Indigenous or are associated with marginalized immigrant populations.

Elly knows first-hand the life challenges that we can face through upheaval and loss. She and her family immigrated to Canada as Baha’i religious refugees after fleeing to India from Iran where she was born. She was witness to the impact of state and religious persecution as a child and, in India, experienced the poverty and challenges faced by women and children around her. Elly has lost two younger siblings, both while she was a child and as an adult. She knows grief first-hand as well as the challenges of family suffering from mental health and addiction. She brings to her coaching extensive experience in different modalities to navigate through and grow from these life challenges.

​She has successfully re-invented her career throughout her life and she views her life experiences as the sum of her riches.  She thrives on bringing theses riches to her coaching practice as a catalyst for change in others, helping them to navigate their own journey of self discovery and growth to further their life and careers.

Elly is also a certified yoga instructor.  She integrates meditation and breath work into her coaching practice.

​She loves that very first cup of coffee every morning!   She enjoys running and rock climbing, and she is a life learner.  She lives in Ottawa, Canada’s national capital, with her partner Carl whom she describes as her rock of Gibraltar.

Reach out to elly@pqpci.com 

Having a coach is a blessing, but having the right coach is so much more. It is enlightening, enriching, enabling and even energizing. Elly has challenged me and helped me grow tremendously. Elly is kind, understanding, sharp and strategic. She knows what to say, when to say it and she gave me lived experiences that I could easily relate to.

Director General, Government of Canada



Pourquoi Pas, formerly exeCoaching International, helps individuals and organisations meet their challenges by discovering, inspiring and liberating human potential through change.

Pourquoi Pas works with you, using our creative discovery process and consulting framework, to help release your full leadership potential.

‘We believe change
is worth changing for.’

– Mimi Moore, Founder and Executive Coach

‘Overcoming a leadership challenge — or any other life hurdle for that matter — in a rapidly changing and fluid environment can be daunting at best. At Pourquoi Pas we accompany clients on their journey.’

– Mimi Moore, Founder and Executive Coach


Our programs

Helping individuals and organisations meet their challenges by discovering, inspiring and liberating human potential through change.


‘Let yourself be silently drawn by the strange pull of what you really love. It will not lead you astray.’
– Rumi


If you are interested in joining our team of coaches:


Mimi Moore

Formerly exeCoaching International, to learn more:


To see our programs click below: